![]() The monetization strategy of DRL is similar to other sports industries. They have implemented a unique strategy to grow their platform:Īs depicted above, the DRL platform has two sides: one is the consumers of the content and the other are the Racers. Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĭRL is capitalizing on the popularity of drones, newfound interest in virtual reality, and the emergence of eSports as high growth market opportunities. BI Intelligence expects consumer drone shipments to hit 29 million in 2021, which would indicate a CAGR of 31.3%.” (4). According to Business Insider, “Consumer drones are drones purchased by individuals for noncommercial and nonprofessional purposes. The league has ~ 750,000 Facebook, 85,000 Instagram, and 33,000 Twitter followers.įirst, a little about the market. “The league, which airs on big networks like ESPN and Sky, says it reached an audience of more than 30 million viewers during its inaugural season last year” (3). DRL is leveraging a multi-faceted strategy of media, content, sponsorships, and technology to scale up their platform business. ![]() The company has raised $21M in funding from strategic investors and VC funds (2). Here is a video of a race through the Miami Dolphins Football Stadium:įounded in 2015 by HBS alumni Nicholas Horbaczewski, DRL has signed partnerships with ESPN, Fox Sports, Swatch, and the U.S. The capabilities of these drones allow the league to produce stunning media content unlike anything seen before. These Pilots race through breathtaking courses in stadiums, abandoned warehouses, and buildings. ![]() DRL Pilots put on their VR helmets and enter a first person view of custom built drones that can fly at over 80 mph. Its a fusion of video gaming, virtual reality, and Formula 1 racing. Fly with other players by creating or joining a room, entering into hosted tournaments, and connecting with the community on Discord and Facebook.Drone Racing League (DRL) is perhaps as close as humanity has come to the ‘Pod Racing’ seen in Star Wars. Fly to the top of the leaderboard on each map by setting the fastest time. Go head-to-head with friends around the world in cross-platform multiplayer mode. Choose from a variety of fun skins, or purchase an animated skin, and even design a course that you can fly through. Build your drone to optimize your specs using over 100 million drone combinations, then you can style your drone your way. You have the option to customize your journey from start to finish. Fly DRL World Championship Season courses and connect your transmitter to feel the real thrill of drone racing. DRL SIM uses advanced aerodynamic modeling, and one-to-one physics with data from real life drones, so every push and pull mimics that of a DRL drone. ![]() There is no better way to get started than to learn with true-to-life demos. Watch replays to learn how to perfect your racing lines and decrease your lap time. An interactive training tutorial will teach you all the basic First Person View (FPV) drone maneuvers and controls to get you up in the air. Master the DRL SIM and you can compete for a chance to become a professional pilot in the Drone Racing League! Learn to Fly Like a Pro Learn to fly like a pro on the DRL SIM, a true-to-life drone racing simulator that will push the limits of your drone skills. This is what it feels like to fly inside the fastest racing drones.
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